Building a strong brand takes more than a memorable logo or a clever campaign. It requires a clear understanding of customers, a consistent identity, and marketing that turns strategy into action.
OBI Creative is a full-service marketing and advertising agency that brings these elements together through business and marketing consulting, brand building, and multi-touch marketing solutions. This guide explains how OBI Creative approaches brand building, from customer insights and brand strategy to creative execution and marketing.
What OBI Creative Does
OBI Creative works across brand strategy, marketing, advertising, and customer experience. Its approach begins with understanding the challenge before developing a solution. The goal is to combine data, experience, expertise, and creativity to help brands make informed decisions and build stronger connections with their customers.
Founded by Mary Ann O'Brien in 2001, OBI Creative began with a high-stakes project involving Gateway Computers. That experience helped shape an approach focused on curiosity, collaboration, innovation, responsibility, and results.
Today, OBI Creative works with brands across different industries and provides services ranging from customer research and brand strategy to creative development, advertising, and marketing.
Based in Omaha, Nebraska, OBI Creative also provides a local option for businesses searching for an Omaha marketing and advertising agency while working with brands beyond the area.
Customer Insights Build the Foundation
Effective brand building starts with understanding the people a brand wants to reach. OBI Creative's Customer Insights + Experience services help businesses develop that understanding through quantitative and qualitative data, market research, and expert insights.
These services include:
